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May 28, 2026

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The Latest News:

Godox’s New MF-T76 Macro Twin Flash

credits: Godox

Godox has announced the new MF-T76 Macro Twin Flash, a dedicated macro lighting system for close-up photography on Canon, Sony, and Nikon cameras. The setup uses two adjustable flash heads mounted around the lens, allowing you to control light direction more precisely when shooting small subjects at very close distances.

The MF-T76 has a rated output of 76Ws with a guide number of roughly GN22.4 at ISO 100. Flash power can be adjusted from 1/1 down to 1/256 in 1/3-stop increments, and Godox lists flash durations ranging from 1/700s to 1/19,300s depending on the power level. The twin flash heads rotate between 0° and 150°, which should make it easier to position light around your subjects. The flash also supports TTL, manual flash, high-speed sync, and both first- and second-curtain sync modes.

The system includes dual 1W modelling lamps with a rated colour temperature of around 4800K and runs on a built-in 7.2V 2980mAh lithium battery. Godox claims recycle times of roughly 1.2 seconds at full power and around 550 full-power flashes on a charge. Wireless control is built in as well, with support for 32 channels, 99 wireless IDs, and a transmission range of up to 100 meters. The controller weighs around 466 grams without the battery attached. The Godox MF-T76 is priced at $249.

The Latest Sony Rumours

credits: Sony

Following the launch of the Sony A7R VI, it looks like Sony’s 2026 camera roadmap is only getting started. Multiple reports are now suggesting that at least two more camera announcements could arrive within the next couple of months, with additional lenses apparently in development as well. The latest rumours are tied to two recently discovered Sony camera registrations in China, which surfaced back in early May under the model numbers WW679475 and WW721795.

According to the current reports, the first model is believed to be a new FX-series camera being produced in Shanghai, where Sony also manufactures the current FX2. Rumours are pointing toward a possible FX3 II, with some sources suggesting Sony could announce it toward the end of August ahead of the annual IBC broadcast show. The second registered camera appears more entry-level based on its wireless specifications, since it reportedly only supports standard Bluetooth and Wi-Fi rather than Wi-Fi 6. That has led to speculation that Sony could finally be preparing either a new RX100 compact camera or another more affordable APS-C model. Sony has mostly ignored the RX100 lineup for years now, but recent comments from the company have revived speculation that a new compact camera may finally be coming.

There are also rumours that Sony could still announce another full-frame Alpha body later this year, possibly sometime between October and November. Several models are technically due for updates, including the A7S III, ZV-E1, A7C II, and A7CR, although most reports currently suggest the A7C-series cameras are more likely to slip into 2027. On the lens side, reports continue pointing toward a new FE 16-28mm f/2.0 GM lens that could arrive as early as June or July. Additional telephoto lenses are also reportedly in development, although no concrete specifications have leaked yet.

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Something You Have To Check Out

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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