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April 23, 2025

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The Latest News:

Sony Unveils The FE 50-150mm f/2 G Master Lens

credits: Sony

Sony just released a brand new lens: the FE 50-150mm f/2 G Master. This is the second constant f/2 zoom lens in Sony’s lineup, following the 28-70mm f/2 GM, but the 50-150mm goes even further by covering a focal range that’s never been done at f/2 on full-frame. It’s built for portrait shooters, wedding pros, indoor sports, and hybrid creators who bounce between photo and video.

Now, it’s not exactly compact. It’s about the same length as the 70-200mm f/2.8 GM II, but it’s thicker and heavier—partly because it takes massive 95mm filters. Inside, it’s packed with high-end glass: 19 elements in 17 groups, including ED, Super ED, aspherical, and XA elements, plus a new 11-blade circular aperture. Autofocus is handled by four of Sony’s XD Linear Motors, which should make it ridiculously fast and quiet—perfect for the a9 III’s 120 fps burst mode or smooth video tracking.

Speaking of video, Sony clearly had filmmakers in mind here too. The 50-150mm f/2 GM is designed to avoid focus breathing, holds its balance when zooming (great for gimbals), and includes a de-clickable aperture ring. All that tech doesn’t come cheap—the lens is set to ship by the end of May for $3,899.95.

You can see full details on Sony’s website here

The AI Future of Photoshop Is Coming Closer

credits: Adobe

Adobe’s vision for AI in Photoshop just got closer to reality. Earlier this month, the company teased a future where an AI chatbot could help you edit your photos, and now one of Adobe’s own has shown what that might actually look like. Mike Chambers, a senior director at Adobe, shared a few proof-of-concept demos on X (formerly Twitter), and while he’s clear that this isn’t an official product (yet), the results are impressive.

In one clip, the AI assistant automatically renames all the layers in a Photoshop file—something that would normally take a human a decent chunk of time. In another, the AI jumps between Photoshop and Premiere Pro to build a photography slideshow complete with music.

All of this is lining up with Adobe’s bigger plan for agentic AI—a kind of creative assistant that can understand what you’re working on, suggest edits, and even execute them for you. At Adobe MAX London this week, they’re expected to show off the first version of this new “creative agent” as part of an overhauled Actions panel in Photoshop. Think: context-aware edits, natural language controls, and smart automation that doesn’t get in your way.