📸 The Magazine For Photographers - Bite Size
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The Latest News:
7Artisans Teases New Lens
credits: 7Artisans
7Artisans just gave us a sneak peek at their newest lens — a compact full-frame 40mm f/2.5 with autofocus — at NAB Show 2025 in Las Vegas. Details are still super light, but from the teaser, we know it’s small: just 62mm long and 35mm wide, making it more pancake-like than most.
It’s clearly going head-to-head with Viltrox’s 40mm f/2.5 AF, which has been praised for being lightweight, affordable, and great for everyday use or travel. That one comes in at under $160 and has a super minimalist design. 7Artisans’ version looks a bit different though — it includes a manual aperture ring, an AF/MF switch, and a focus ring, giving it more hands-on control despite the smaller form factor.
There’s no official word yet on which mounts it’ll support, how much it’ll cost, or how the image quality holds up — but judging by the buzz in the Instagram comments, people are hoping it’ll hit all the major mirrorless systems. For now, we’ll have to wait for the full announcement, but it looks like another budget-friendly lens is on the way for street and travel shooters.
Panasonic Joins Content Authenticity Initiative
credits: CAI
Panasonic just joined the Content Authenticity Initiative (CAI), adding its name to a growing list of over 4,500 members working to bring more transparency and trust to digital media. That puts them in good company alongside Fujifilm, Canon, Nikon, and Leica — all major players now part of this coalition.
The CAI, led by Adobe, aims to tackle misinformation by promoting Content Credentials, a tech framework that lets creators securely attach metadata to images and videos to help proving that content is real and giving proper credit to creators.
Panasonic’s move means we’ll likely see Content Credentials built into future Lumix cameras. That’s especially significant given their history of pushing innovation in mirrorless tech. The timing makes sense too. More and more companies (even Cloudflare) are jumping on board to help keep digital media legit. For photographers and anyone sharing visuals online, it’s a step toward more trust and transparency.
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Photographer Spotlight
Discover amazing photographers
This time in the Spotlight: Maruša Uranjek
You can find her on Instagram as: @marusauranjekphotography
A few photos of hers:
The Rest of this Issue is for Premium Subscribers
