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The Latest News:
Viltrox Joined the L-Mount Alliance

credits: L-Mount
Viltrox has officially joined the L-Mount Alliance, becoming the 10th company to sign on since the group was formed in 2018. Leica confirmed the news this week, meaning Viltrox now has full access to the L-mount standard and can start building native lenses for the system. The alliance already includes Panasonic, Sigma, Blackmagic, DJI, Sirui, and Leitz, so this is a pretty big step for Viltrox.
The move isnât a total surprise, earlier this year it was reported that Viltrox was in talks with Leica about joining. For L-mount photographers this could be very good news, since Viltrox has been getting a lot of attention lately with their Pro and LAB series lenses. The 85mm f/1.4 Pro and 35mm f/1.2 LAB in particular have earned praise for delivering strong performance at much lower prices than comparable first-party lenses.
Still, there are some unknowns. When Samyang joined the alliance in 2023, many expected its full lineup of E-mount lenses to quickly appear in L-mount, but that never happened. So itâs not yet clear whether Viltrox will bring over its existing lenses or focus on designing new ones specifically for the system. Either way, it expands the ecosystem and gives Leica, Panasonic, Sigma, and Blackmagic users more reason to look forward to new lens options.
You can see full details on Viltroxâs website here
New Sigma 135mm f/1.4 Lens Leaks

credits: SonyAlphaRumors
New photos of Sigmaâs upcoming 135mm f/1.4 have leaked, giving us the clearest look yet at what is expected to be officially announced on September 9, 2025. Lenses at this focal length with such a fast aperture are practically unheard of, the only real example being the Mitakon Speedmaster 135mm f/1.4 from 2015, of which only 100 copies were ever made. That lens was a monster, weighing about 3 kilograms. Sigmaâs version, by comparison, is said to come in at around 1,320 grams. Still no lightweight, but far more practical than its predecessor.
The leaked photos, published by Sonyalpharumors, also include a rough size comparison with Sigmaâs 85mm f/1.4 and 105mm f/1.4 primes. While not perfectly to scale, the images suggest the new 135mm will sit somewhere between the two in terms of bulk, larger than the 85mm but a touch smaller than the hefty 105mm. We also know the lens will feature a 105mm filter thread, autofocus, and will be available for both Sony E-mount and L-mount systems.
Early reports claim the bokeh performance is âexceptionalâ and âalmost unique,â which could make it a standout even among Sigmaâs already well-regarded fast primes. Whether the difference compared to existing 85mm or 105mm options proves significant remains to be seen, and the final price tag will no doubt play a major role in its success.
You can see full details and leaked images on SonyAlphaRumorsâ website here
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Download My IG Hashtag Guide For Photographers
Download My Instagram Hashtag Guide For Photographers - learn everything there is to know about hashtags on Instagram and how to use them to grow your photography account! Inside the guide, you will also find 20+ pre-optimised hashtag packs for different photography categories.
Photographer Spotlight
Discover amazing photographers
This time in the Spotlight: Roman
You can find him on Instagram as: @roman_isotox
A few photos of his:


