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Leicaâs New Sofort 2 âBurton Editionâ
credits: Leica
Leica and Burton Snowboards just dropped a special edition of the Leica Sofort 2, and itâs got a bold new look. Inspired by Burtonâs founder, Jake Burton Carpenterâwho was a big Leica fanâthe camera has a blue and black tiger-stripe design, Burtonâs logo on top, and even comes with a custom bag.
Under the hood, itâs still the same Sofort 2. You can snap digital photos, tweak them with filters, and print them straight onto Fujifilm Instax Mini film. It also connects to Leicaâs Fotos app, so you can print pics from your phone or other cameras.
The Burton Edition is out for $599â$200 more than the regular Sofort 2, but hey, at least you get a special bag with it, I guess.
ZEISS Is Coming Back to Photography?
credits: Zeiss
Zeiss might finally be making a comeback in the camera lens world after years of silence. Their official photography Instagram just dropped a teaser featuring an owl photo, a cheeky âowlsome newsâ caption, and a shot taken with their classic Otus 85mm f/1.4 lens. If thatâs not a hint at a new Otus lens, what is?
The last Otus lens came out in 2019, and since then, Zeiss has been pretty quiet on the photography front, focusing more on smartphone lenses. But this teaser suggests theyâre about to announce something bigâmaybe even at CP+ in Japan in a couple of weeks. The big question now: will it be for mirrorless cameras? Either way, itâs about time Zeiss got back in the game.
Something You Should Check Out
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This is where ââThe Rundown AIââ Newsletter comes in. It will teach you how to use AI to your advantage, increase your work efficiency (something every creative needs) etc.
Definitely check it out, I read it myself, highly recommended (+its free) âŹď¸
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Photographer Spotlight
Discover amazing photographers
This time in the Spotlight: Brett Beaudry
You can find him on Instagram as: @bb_frames
A few photos of his:
Missed The Sunday Issue?
In case you missed the Sunday issue from yesterday including the amazing interview with Chris Hytha and many more incredible articles, you can read it here.
The Rest of this Issue is for Premium Subscribers
