📸 The Magazine For Photographers - Bite Size

Read the Latest Photography News and Updates in the Creative Industry in 2 minutes or less ;)

In partnership with

Important note: All photography articles are NOT sponsored

The Latest News:

Canon Expands Third-Party RF Collaboration

credits: Canon

Canon once again addressed the question of third-party RF lenses, this time with a more direct message than before. Speaking in a recent interview with Phototrend, Go Tokura, Executive Vice President and head of Canon’s imaging division, confirmed that collaboration with third-party lens manufacturers will intensify. That is a stronger statement than what Canon has said in the past, especially given how cautious the company has been around opening up the RF mount.

That said, there are still some clear limits. Tokura made it clear that while cooperation will grow, it will still be shaped by Canon’s broader business strategy. He also pointed out that Canon is not involved in the actual development of third-party lenses, meaning companies like Sigma or Tamron decide for themselves what to build. Interestingly, when asked why third-party autofocus lenses have so far only appeared for APS-C RF cameras and not full-frame, Tokura pushed back slightly, saying Canon does not officially differentiate between the two, even though, in practice, that is exactly what is happening right now.

That leaves things a bit open-ended. Canon did not provide any details about licensing agreements or whether full-frame third-party RF lenses are on the way. When asked directly, Tokura avoided giving a clear answer, talking instead about the company’s existing lineup of nearly 70 RF lenses and saying that feedback from users will direct future decisions. So while the tone has changed toward more openness, the key question of when (or if) third-party full-frame RF lenses with autofocus will arrive, is still unanswered.

The Latest Hasselblad Rumours

credits: Hasselblad

Hasselblad had a big year in 2025, largely thanks to the success of the X2D II 100C. The camera did not just look good on paper, it picked up a lot of attention online and even managed to top sales charts in places like Japan, which is pretty unusual for a medium format system. Now, the long-running rumours about a mirrorless camera from DJI, Hasselblad’s parent company, are starting to pop up again. Some of those ideas range from a medium format DJI camera (which would be a rather strange move) to a more realistic L-Mount mirrorless system. With DJI facing major restrictions in the US drone market, it would not be surprising to see the company put more focus on traditional cameras.

On the sensor side, there are reports that Sony has developed a new 180-megapixel medium format sensor, which would likely end up in new Hasselblad cameras. The current 100MP sensor used in models like the X2D II has been around for a while now, so an update feels overdue. A jump to 180MP might sound like a lot, but it is not that far-fetched. Canon and Phase One have already entered similar territory, and with resolution steadily increasing across the board, this seems more like the next step than anything unusual.

As for where that sensor could actually show up, it probably won’t be anytime soon in the X2D line, especially given how new and successful the current camera still is. A more likely option would be a new generation body, something like an X3D, or possibly an update to the 907X system with a new digital back. There are already hints that the CFV 100C could be refreshed with features like improved autofocus and better dynamic range. More advanced features, like LiDAR, would likely stay tied to the main X system, keeping a clearer split between a studio-focused setup and a more portable, all-in-one camera.

Download My IG Hashtag Guide For Photographers

Download My Instagram Hashtag Guide For Photographers - learn everything there is to know about hashtags on Instagram and how to use them to grow your photography account! Inside the guide, you will also find 20+ pre-optimised hashtag packs for different photography categories.

Something You Have To Check Out

Smart starts here.

You don't have to read everything — just the right thing. 1440's daily newsletter distills the day's biggest stories from 100+ sources into one quick, 5-minute read. It's the fastest way to stay sharp, sound informed, and actually understand what's happening in the world. Join 4.5 million readers who start their day the smart way.

Photographer Spotlight

Discover amazing photographers

This time in the Spotlight: Nugroho Irianto

You can find him on Instagram as: @roho_irianto

A few photos of his:

Also want your photos featured in the magazine? Become a member here!

The Rest of this Issue is for Premium Subscribers

The Premium Version of this Magazine is now on a ‘‘Pay What You Want’’ model. Meaning you get to decide the price.