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The Latest News:
Brightin Star’s New Fisheye Lens
credits: Brightin Star
Brightin Star has announced the new 7.5mm f/2.8 IV APS-C fisheye lens, a manual-focus ultra-wide lens for mirrorless cameras. It is built around a 190-degree field of view, which goes beyond the range of many fisheye designs and creates the strong perspective distortion and curved rendering typically associated with this type of glass.
The lens is designed for APS-C cameras and will be available for Sony E, Nikon Z, Fujifilm X, Canon RF, Canon EF-M, and Micro Four Thirds mounts. Optically, it uses an 11-element, 8-group construction that includes three extra-low dispersion elements and three high-refractive elements. According to Brightin Star, those specialised elements are there to help reduce chromatic aberration, flare, and other optical issues that tend to become more noticeable with ultra-wide fisheye lenses. The aperture range runs from f/2.8 to f/16, and the lens uses a five-blade diaphragm, which produces fairly pronounced 10-point starburst effects around bright light sources.
Physically, the lens stays relatively compact, weighing 274 grams. It also focuses as close as 0.15 meters, allowing subjects to get close to the front element for exaggerated foreground perspective. Since the large bulbous front element makes normal front filters impractical, the lens instead supports 27mm rear-mounted filters. Like many lower-cost fisheye lenses, the design is fully manual focus with no electronic autofocus system. The lens is available in both black and silver finishes, with pricing set at $140.
Panasonic’s New Lumix L10 Camera
credits: Panasonic
Panasonic’s new Lumix L10 is here. It is a fixed-lens compact camera that takes a lot of inspiration from the older LX100 series, but with updated hardware and a much more modern feature set. The camera is built around a 20.4-megapixel backside-illuminated Micro Four Thirds sensor (the same sensor used in the Lumix GH7) paired with Panasonic’s latest image processor and Dynamic Range Boost technology. Despite using a relatively large sensor for a compact camera, the body still comes in at around 508 grams.
One of the more notable features is the updated Leica DC Vario-Summilux 24–75mm equivalent lens with a relatively bright f/1.7–2.8 aperture range. Panasonic is also continuing its multi-aspect ratio approach, allowing you to switch between formats like 4:3, 3:2, 16:9, and 1:1 using a physical switch on the lens without heavily cropping into the sensor area. Autofocus uses a 779-point hybrid phase-detection system with subject recognition for humans, animals, vehicles, and sports scenes. Burst shooting reaches up to 30fps with the electronic shutter or 11fps mechanically, and the camera also includes Power OIS stabilisation. On the body itself, there is a 2.36-million-dot OLED EVF and a 1.84-million-dot fully articulating rear display.
Although the L10 is clearly meant more for photographers, Panasonic still included a fairly serious video feature set. The camera supports recording up to 5.6K at 59.97p, along with 4K up to 120fps, using full pixel readout. It supports 10-bit 4:2:0 and 4:2:2 recording, V-Log, waveform monitoring, LUT preview, and Panasonic’s Real Time LUT system. Panasonic also announced an updated Lumix Lab 3.0 app alongside the camera, adding RAW editing, LUT creation tools, firmware updates through the app, and wired phone connectivity. The Lumix L10 is scheduled to launch in June for $1,499.
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Photographer Spotlight
Discover amazing photographers
This time in the Spotlight: Alexandr
You can find him on Instagram as: @atmosphericland
A few photos of his:
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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