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DJI Mirrorless Camera Rumours

There’s one huge rumour in the photography world that everyone seems to be talking about: DJI, best known for its drones and gimbal cameras, is working on a full-frame mirrorless interchangeable lens camera. While nothing has been confirmed, the idea isn’t that far-fetched and it actually does make a lot of sense. DJI acquired a controlling stake in Hasselblad back in 2017, and sources have long suggested that the legendary Swedish camera maker now operates more or less as a DJI division. Hasselblad’s expertise in high-end camera design could give DJI everything it needs to build a good mirrorless camera.

But DJI isn’t just borrowing experience from Hasselblad, the company has its own impressive imaging lineup. From its Mavic 3 Pro with a Hasselblad-engineered sensor to the Inspire 3 drone with a 44.7-megapixel full-frame sensor, DJI has shown it can produce advanced imaging tech. The Osmo Pocket 3 and Action 5 Pro cameras further prove the company’s ability to design compact, high-quality tools. Then there’s the Ronin 4D, a cinema-focused gimbal system with an interchangeable lens mount, LiDAR autofocus, and support for M, E, and L-mount lenses. That last bit matters a lot: DJI joined the L-Mount Alliance in 2022!

Fueling the speculation is a cryptic (and quickly deleted) tweet from DJI hinting at a “mysterious new product,” posted in response to a user asking about a mirrorless camera. That’s the only direct hint from DJI, but discussion around the rumoured camera has continued to circulate for more than a year. Well, we will see what the future holds.

Fujifilm’s New Photo Printer

Fujifilm just announced the new Frontier DX400W photo printer. Designed as a more compact and capable follow-up to the popular DX100, this new model is 30% smaller but actually adds some impressive upgrades, including two extra ink colours and larger ink capacity.

The DX400W now uses six colours: cyan, magenta, yellow, black, sky blue, and pink. These new additions improve skin tone reproduction and overall colour accuracy. Fujifilm says this expanded colour palette brings a noticeable improvement to photo quality. Ink capacity has also been bumped up from 200ml to 250ml, thanks to a switch from traditional ink tanks to soft pouches. That change not only makes the printer more compact, but also a bit more eco-friendly.

Beyond its size and print quality, the DX400W includes Fujifilm’s “Image Intelligence” tech, which automatically corrects common exposure issues like underexposed shots or harsh backlighting. It supports both USB and wired LAN connections, making it versatile for fixed retail setups or mobile operations. Maintenance is front-access, keeping things simple, and the rated lifespan of 400,000 prints marks a solid upgrade from the previous model. While pricing hasn’t been announced yet, the DX400W is expected to start shipping in September and it will probably land close to $2,300 (the original price of the old DX100).

You can see full details on Fujifilm’s website here

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Photographer Spotlight

Discover amazing photographers

This time in the Spotlight: Alexandr

You can find him on Instagram as: @atmosphericland

A few photos of his:

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